Your pipeline,
visible.
North TK runs as a single web app. Signals on the left, pipeline in the middle, traceability everywhere. Built for the two-to-twelve-person comms team that owns narrative end-to-end.
One inbox for every input.
Slack, Gong, email, news, docs, meetings — all routed into a single filterable inbox. Tag by taxonomy, assign owners, search everything ever captured.
No signal sits in somebody's DMs for six weeks before becoming useful. No customer quote gets lost because the person who heard it left.
Structured by default.
Every promoted signal becomes a brief with the same bones: a claim, supporting signals, a named owner, a status. Briefs are the unit of editorial work — the thing you review, approve, and carry forward.
No more "where's the latest version?" There is only the brief.
Arcs that survive campaigns.
A storyline is the through-line across briefs. The same arc can produce a press release this month and a keynote next quarter — the scaffolding persists, the surface changes.
Edit once, ship everywhere. With provenance.
Every claim, citable.
Three clicks from a press release quote back to the Gong call where the customer said it. From a stat on a landing page to the source CSV. From a proof point in a deck to the corroborating Slack thread.
If you can't cite it, you probably shouldn't ship it.